A report that stops at the click
The deal was out of view.
BoldBellowsChatfuel attribution for teams and agencies that need to prove what their ads delivered
Chatfuel sales attribution and reporting that ties each chat to its ad or post, follows it through the Leads board and reports qualified leads and sales by source
The Leads board moves every contact through captured, sorting, qualified, selling and closed, and the qualification bot advances them as the chat does, which makes the funnel report write itself. BoldBellows notes each contact's source and lead stage before a figure is counted, counts each lead once, in the stage the board shows, and ties it to its source, then keeps the source on every contact, whether an ad, a reel, a link or a pre-filled message, takes spend and cost per conversation from Meta Ads Manager, counts the stages from Chatfuel, adds the sale value when your team or your system records it, and produces a weekly report of cost per conversation, per qualified lead and per sale for each source. Reasons that leads failed to qualify are summarized.
View Pricing
From $1,165, billed once.
- Attribute sales in Chatfuel
- Source on every contact
- Cost per qualified lead
Five checks before the Chatfuel route goes live
- Source on every contactad, post or link
- Fixed stages countedcaptured to closed
- Spend from Ads Managerbeside chat results
- Reasons leads failedsummarized
- Clear recoveryAn unsure write has a written next step, not a guess
- Quoted before you committhe Start package begins at $1,165 and the total is visible before checkout
01the stops-at-the-click problem
Ads Manager counts the click, the sales team counts the deal
Ad reports end at the click, and a sales team's report begins at the deal. Everything in between, the conversations, the answers, the leads that quietly died, belongs to nobody's report. A cheap conversation can mean a bargain hunter, and an expensive one a buyer. The team cannot tell which ad brought the people who qualified because the source was never stored on the contact. Lead stages are fixed, so the board cannot be reshaped to fit a report, and chats cannot be exported to analyze elsewhere.
Cheap leads that never buy
Quality was not measured.
An ad nobody can credit
The source was not stored.
The same team, proving what its ads delivered
Before: copies pile up in reporting dashboard
- The route writes first and asks questions later
- The ad report ends at the click
- Source and sale never meet
After: a copy that stays current
- Every report can be traced back by the source, the lead stage and the reporting period
- Source, stage and sale sit in one report
- Cost per qualified lead and per sale are visible
02how it works
How a chat becomes a source-to-sale line in the report
The route reads, decides, searches and only then changes reporting dashboard.
- Start from the event. The route records who, what and when for the Chatfuel event, then judges it against your rule.
- Store, count, join. The source is stored, the stages are counted, and spend from Ads Manager is joined.
- Add, report, explain. The sale value is added, the report is produced, and reasons for lost leads are summarized.
Behaviour of Chatfuel and Sales Attribution and Reporting we design around
- The board writes the funnel. Leads travel a fixed board of captured, sorting, qualified, selling and closed, advanced by the qualification bot as the conversation moves, so the funnel report builds itself.
- Two sources of truth. Ads Manager owns everything up to the click, while Chatfuel owns everything after it, so the report joins the two instead of choosing one.
- Failure handling. A failed or unconfirmed write is recorded with its cause and verified in reporting dashboard via the source, the lead stage and the reporting period.
03Inside the build
Open the box: what ships with the reporting dashboard build
What you choose is how far to go: Start gets one route live, Orchestrate adds the branching, Command adds continuous checking.
StartOrchestrateCommand
Qualifying-event check Start
Verifies the Chatfuel event is real, current and in scope before any write is planned.
Stable identity ledger Start
Pairs every Chatfuel record with its Sales Attribution and Reporting counterpart in a ledger you can read.
Sensitive-value screen Start
Keeps private Chatfuel values out of reporting dashboard unless the map says they may cross.
Report builder Orchestrate
Joins spend, stages and sales by source.
Source-and-contact matcher Orchestrate
Turns the source, the lead stage and the reporting period into a clear verdict: write, amend, skip or ask a person.
Stage and source matrix Orchestrate
Decides how stages count toward each figure.
Report register Command
Keeps a running list of reports that differ from their source, oldest first.
Gap monitor Command
Flags contacts with no source or no sale value.
Hold-and-review lane Command
Parks doubtful Chatfuel events with their evidence until a person decides.
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04Who it's for
Right for real estate agencies who show which ads and posts turn chats into sales: record each contact's source, follow them through the Leads board and report cost per conversation, qualified lead and sale side by side
Marketers need to show what their spend produced, and the evidence sits in the conversations after the click.
Agency owner
"Prove the ads work."
Reports reach the sale.
Marketing lead
"Which ad is best?"
Cost per qualified lead is shown.
Sales manager
"Which source closes?"
Sales are tied to sources.
Finance lead
"What did a sale cost?"
Spend sits beside sales.
Client
"Show me the result."
One clear report.
Analyst
"Clean data."
Every contact has a source.
05Compare
Comparing an Ads Manager report that stops at the click, a connector and a source-to-sale attribution report for reporting dashboard
Each can show clicks. Only one ties a contact to its source, follows the board to the sale and reports cost per qualified lead.
| What starts a run | an Ads Manager report that stops at the click | A packaged reporting dashboard integration | The BoldBellows route with a source-to-sale attribution report |
|---|---|---|---|
| What starts the work | A person decides case by case | Any change that matches the filter | YesA Chatfuel event that clears the admission check |
| How identity is decided | By the title someone typed | Matching on the text as it arrives | YesSource, lead stage, spend and the reporting period |
| What reaches reporting dashboard | Screenshots and notes | The fields the template lists | YesA report of cost per conversation, qualified lead and sale for each source |
| After an uncertain result | Ask around and fix it by hand | Retries until it works or fails | YesChecks reporting dashboard, records the outcome, then acts |
Delayed delivery, current state wins
If Chatfuel delivers an event late, it is compared with the stored state and cannot move the report backwards.
Two ads bring similar numbers of chats
The report shows one produced three times as many qualified leads and a closed sale, and the other mostly bargain hunters, so the budget moves. The route reads reporting dashboard through the source, the lead stage and the reporting period and labels the result before it touches anything. An existing report is updated, never duplicated.
We agree the source, the lead stage and the reporting period before anything else, since matching, replay and repair all use it.
PricingYou pay for sources, stages and sales
A price for Chatfuel to reporting dashboard that moves with you
Three packages, three quick questions and a live total: that is how you price the Chatfuel to Sales Attribution and Reporting build. It starts at $1,165.
One setup fee · Range shown first · PDF handover included
View Pricing
Pricing
Build your Chatfuel to Sales Attribution and Reporting price
Pick a package, answer three short questions about how Chatfuel data should reach Sales Attribution and Reporting, and your price and turnaround move as you choose.
06The process
Six steps from click reports to source-to-sale attribution
Six deliberate steps keep a small project from turning into a long one.
Map the sources
We list your ads, posts and links, how each is identified in the chat and where sale values are recorded.
Approve access
Together we approve what the route may read in Chatfuel and where it may write in Sales Attribution and Reporting.
Agree the report
The figures, the stage definitions, the cadence and who receives the report are written out and approved first.
Test with bad data
Missing fields, odd characters, repeated events and revoked access are fed through a test reporting dashboard on purpose.
Launch with notes
We switch the route on at a checkpoint you approve and leave you with written notes on how it works.
Tune and hand over
Thresholds, branches and owners are adjusted after the first real runs, then the notes are finalised.
07Turnaround
Timing for the Sales Attribution and Reporting build
The clock starts once Chatfuel and Sales Attribution and Reporting access are approved.
Start
6 to 10 business days
Orchestrate
10 to 16 business days
Command
16 to 24 business days
08Before we start
What you supply to begin
Approved, revocable access to the Chatfuel side
Your Chatfuel channels, access to your ad spend figures and a way to record sale values
Sign-off on which Chatfuel resources the route may read
The business rule that decides when a Chatfuel event becomes work in reporting dashboard
Any compliance rules that apply to the Chatfuel data
Anything the route should do differently at weekends or on holidays
09Security and ownership
Fields on a short leash, products left exactly as they are
Only agreed Chatfuel data leaves, and it goes to one named place in Sales Attribution and Reporting.
Built outside the products
The logic lives in the route, not inside Chatfuel or reporting dashboard, which means removing it later leaves both tools as they were.
Scoped, revocable access
Scopes are reviewed with you before launch and again at handover.
Fields on a need-to-know basis
Only the values in the approved map are written to the report; the rest of the record stays where it began.
Safe to try again
Because the source, the lead stage and the reporting period is stored with each report, a retry can tell 'already there' from 'never arrived'.
Minimal logging
Logs hold identifiers, times and error types, not your customer content.
Full handover
Handover includes the rules, the owners and the repair steps in one PDF.
10In their words
What BoldBellows clients say
Verified reviews from operations and finance teams who trust BoldBellows to keep their data moving correctly.
AI Customer Journey Automation
We wanted a smoother path from first contact to purchase. BoldBellows built an AI system that guides each customer there automatically.
It sends personalized messages, recommends products and follows up at just the right moment. Customer retention has improved dramatically.
AI Data Entry & Reporting Automation
We used to spend hours collecting data and building weekly reports by hand. BoldBellows automated all of it.
The reports are clean, visual and easy to read, and our managers rely on them for quick decisions. Human error is gone and our numbers are more accurate across the board.
AI Social Comment & DM Automation
We get thousands of comments and messages every week. BoldBellows built an AI system that replies instantly, filters spam and surfaces the important ones.
Engagement is up and our page looks active around the clock. It’s like having a full social media team that never stops.
AI CRM Automation
Our CRM was barely used because updating it by hand was tedious. BoldBellows automated data entry, tagging, segmentation and follow-ups.
Now the CRM is always up to date and our campaigns are far more accurate. It improved our whole sales pipeline.
AI Voice Assistant
BoldBellows built a custom AI voice assistant for our customer hotline. It answers questions, books appointments and handles simple requests.
Customers love how fast it is, and our call-centre workload dropped dramatically. One of the smartest upgrades we’ve made.
AI Automation Partner
BoldBellows is hands-down the best AI automation partner we’ve worked with. Their systems are fast, reliable and built around how our business actually works.
Every automation they’ve delivered, from customer service to content, runs flawlessly. We’ve saved time, cut costs and grown faster than we expected.
AI Chatbot & Customer Support
BoldBellows built an AI support chatbot for our online boutique, and it has changed how we run the business. We used to have two full-time staff answering the same questions all day. Now the AI handles order tracking, product recommendations and even refund requests on its own.
What surprised me most is how natural it sounds. Customers compliment the ‘agent’ without realizing it’s AI. Our support workload dropped by 75% and customer satisfaction went up dramatically.
AI Content & Social Media Automation
Our marketing agency couldn’t keep up with content. BoldBellows set up an AI content engine that writes blog posts and captions and even designs our social media creatives.
It spots trends and suggests topics for us, so we stay ahead of competitors. We now produce three times the content with the same team, and engagement has soared. They didn’t just automate our workflow, they lifted our whole brand.
AI Lead Qualification & Sales Automation
Our sales team wasted hours chasing cold leads. BoldBellows built an AI lead-scoring system that reads behavior, email engagement and buying signals.
It filters out weak leads and sends personalized follow-ups automatically, so our team only talks to people who are ready to buy. Conversions rose 40% in the first month. It paid for itself straight away.
AI Video & Voice Automation
We publish product videos every week, and BoldBellows introduced us to AI video automation. The system writes the script, voices it and produces the finished video in minutes.
The quality is remarkable: professional voiceovers, clean visuals and smooth editing. Production time went from three days to under 30 minutes, and we scaled our video marketing without adding cost.
AI Email & Smart Inbox Management
Our inbox used to be chaos. BoldBellows built an AI email system that sorts messages, drafts replies and flags anything urgent.
It learns how we write and gets better every week. We reply faster and no longer miss important messages. It feels like having a personal assistant working around the clock.
AI Workflow Automation for Agencies
Running a digital agency with many clients was overwhelming. BoldBellows built one automation dashboard that tracks tasks, sends updates and creates client reports automatically.
Clients love the transparency and we love the time we get back. Productivity is up, and project delays have dropped to almost zero.
AI Booking & Scheduling Automation
Our coaching business needed a better way to schedule. BoldBellows automated all of it: bookings, reminders, cancellations and follow-ups.
No-shows fell by 60% and clients enjoy how smooth it is. It feels personal, not robotic. One of the best upgrades we’ve made.
AI Translation & Localisation
When we expanded abroad we needed fast, accurate translations. BoldBellows built an AI translation system that turns our content into several languages instantly.
The translations read naturally and suit each culture. We now serve customers in five new countries without hiring translators. BoldBellows helped us go global.
AI HR & Recruitment Automation
Our HR team was drowning in applications. BoldBellows automated screening, skills-based filtering and interview scheduling.
It saves us hours every week and means we only interview qualified people. Hiring is now faster, better organized and more professional.
AI Accounting & Invoice Automation
BoldBellows automated our whole invoicing process: creating invoices, sending reminders and tracking payments.
Late payments dropped sharply, and our accounting team finally has time for strategy instead of repetitive admin. Worth every penny.
AI E-commerce Listings Automation
BoldBellows automated our product listings. The AI writes descriptions, organizes photos and publishes listings across several marketplaces.
It even answers customer questions instantly. Our store looks more professional and sales have noticeably increased.
AI Document & Contract Automation
Onboarding was slow because we wrote every contract by hand. BoldBellows automated the lot: contracts, welcome emails and client setup.
What took 48 hours now takes under 10 minutes, and clients regularly tell us how professional it feels.
11FAQ
Chatfuel attribution: what marketers and agencies ask
A handful of honest answers before you spend anything.
We tried a Chatfuel to Sales Attribution and Reporting Zapier flow; what changes?
If a clear view of which sources bring qualified leads and closed sales is the whole job, use a zap. If the job also means you must tie a contact to its source, read the fixed lead stages or add the sale value after the click, it is not. Everything in that list is included in the scope.
Can the stages be customized?
They are fixed: captured, sorting, qualified, selling and closed.
How is a source recorded?
By the ad, link or pre-filled message that began the chat.
Where do sale values come from?
From your team or your system, added to the lead.
Can I export chats?
Chatfuel has no chat export, so we report figures, not transcripts.
Where does spend come from?
From Meta Ads Manager.
How often is the report produced?
Weekly or monthly, as you choose.
Will you map custom fields as well on the Chatfuel Sales Attribution and Reporting service?
Absolutely. Nothing reaches Sales Attribution and Reporting until the Chatfuel Sales Attribution and Reporting field mapping service has your approval on the page.
Is a tailored workflow possible, or only a standard one on the Chatfuel Sales Attribution and Reporting service?
Yes. Anything you can state as a rule can become part of a custom Chatfuel workflow for Sales Attribution and Reporting. That includes Chatfuel Sales Attribution and Reporting integration consultant advice, from $1,165.
What happens if Chatfuel or Sales Attribution and Reporting changes something later?
You get a list of the interfaces we rely on. When one shifts, the affected records hold and you are told. Later maintenance is quoted on its own. Related searches this service covers include custom chatfuel sales attribution and reporting automation.
Next stepProve which sources turn chats into sales
Give your clients reports that reach the sale
Hand us the trigger and the target, and we return the means to automate Chatfuel data to Sales Attribution and Reporting, with tests and documentation, starting at $1,165.
- From $1,165, paid once
- Source on every contact
- Spend from Ads Manager
- No monthly fee from us
Anything outside the listed packages gets its own quote before work starts.