A card per reply
Each message created a new card.
BoldBellowsIntercom Trello task creation for small teams that run follow-ups on a board
Intercom to Trello automation that creates one card per conversation, moves it across your lists as the chat changes and links back to Intercom
A Trello card lives on one list at a time and Trello limits a token to about a hundred requests every ten seconds, so a pile of Intercom conversations cannot simply be turned into a card per reply. BoldBellows writes down the workspace ID, the conversation ID and the time of the change, answers a temporary fault with a status Intercom will retry, never a final one, then creates one card for each conversation that meets your rule, with the subject as the title, a short summary in the description, the conversation link attached and the labels and members you mapped. When the state moves from open to snoozed or closed, the same card moves to the matching list. Intercom conversations to Trello card becomes a board that tells the truth.
View Pricing
From $415, billed once.
- Intercom conversations to Trello card
- One card per conversation
- Intercom Trello automation, cards move with the chat
What Intercom to Trello needs to show before launch
- One card per chatreplies and reopens update the card, never add one
- List follows stateopen, snoozed and closed map to your lists
- Link attachedevery card opens its conversation
- Inside the raterequests are paced to Trello's per-token limit
- Clear recoveryAn unsure write has a written next step, not a guess
- Fixed scope, fixed fee$415 opens the build, and every extra is priced on the page
01the card-per-reply problem
A board that fills with duplicate cards is a board nobody trusts
The intention is simple: when a chat needs follow-up, a card appears. Then a customer replies four times and four cards appear, the closed chat still has a card in To do, and the reassignment moves nothing. Within a month the board shows work that finished weeks ago and hides the three chats that are actually waiting, and the team goes back to remembering things.
A closed chat still in To do
The list never followed the state.
A card with no owner
The member was not set from the assignee.
The same Intercom follow-ups, on a board that stays current
Before: copies pile up in Trello
- The route writes first and asks questions later
- Cards are made by hand from chats
- Closed work stays on the board
After: a copy that stays current
- Every card can be traced back by the Intercom conversation ID kept in the build's ledger beside the Trello card ID, with the conversation link attached to the card
- A qualifying chat becomes one card
- The card moves when the conversation does
02how it works
How an Intercom conversation becomes a card that moves with it
In the Intercom to Trello route, the route reads, decides, searches and only then changes Trello.
- Start from the event. The route records who, what and when for the Intercom event, then judges it against your rule.
- Verify, qualify, find. Verification comes first, then your rule decides whether the chat qualifies, and the ledger is searched for a card that already exists.
- Create, move, link. The card is created or updated on the right list with its members and labels, and the link to the conversation is attached.
What the platforms dictate
- Search is cursor-paged. The search endpoints for contacts and conversations return their results a page at a time with a cursor, so a catch-up read walks the pages in order and stores its place.
- A hundred requests per ten seconds. Trello allows about one hundred requests per token and three hundred per API key in any ten-second window, so the build paces card creation and moves instead of firing them as fast as chats arrive.
- Failure handling. A failed or unconfirmed write is recorded with its cause and verified in Trello via the Intercom conversation ID kept in the build's ledger beside the Trello card ID, with the conversation link attached to the card.
03Inside the build
Open the box: what ships with the Trello build
What you choose is how far to go: Start gets one route live, Orchestrate adds the branching, Command adds continuous checking.
StartOrchestrateCommand
Qualifying-event check Start
Verifies the conversation change is real, current and in scope before any write is planned, for this Intercom to Trello route.
Stable identity ledger Start
Maintains the link between an Intercom record and its Trello twin, so updates land in the right place.
Sensitive-value screen Start
Keeps private Intercom values out of Trello unless the map says they may cross.
Card builder Orchestrate
Creates the card with title, summary, labels, members and the conversation link attached.
Conversation-to-card ledger Orchestrate
Stores the conversation ID beside the card ID, so every later event finds its card and never creates a second.
List and label matrix Orchestrate
Maps conversation state, topic and priority to the list, label and member you chose.
Board register Command
Keeps a running list of Intercom cards that differ from their source, oldest first.
Board drift monitor Command
Catches a renamed list, an archived label or a removed member before a write fails.
Hold-and-review lane Command
Parks doubtful Intercom events with their evidence until a person decides.
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04Who it's for
Right for sales teams qualifying leads through the Intercom messenger who turn conversations that need follow-up into cards on the right board, move them as the chat changes and close them when it does
Intercom is where the customer asked; Trello is where your small team keeps track of what happens next.
Support lead
"Follow-ups must not be forgotten."
A qualifying chat becomes a card on the follow-up list.
Small-team owner
"Keep the board honest."
Cards move to Done when the conversation closes.
Account manager
"I want my customers' chats on my list."
The assignee becomes the card member.
Trello admin
"Do not break my board."
Lists, labels and members are verified before any card is written.
Agency owner
"Each client has a board."
Every client's chats create cards on that client's own board.
Founder
"I check one board in the morning."
Everything waiting on us is in one place.
05Compare
Comparing a card created by hand, a connector and a conversation-to-card board route for Trello
Each can create a card. Only one keeps a single card per conversation, moves it with the state and links back.
| What starts a run | a card created by hand | A packaged Trello integration | The BoldBellows route with an Intercom-to-Trello route |
|---|---|---|---|
| What starts the work | A person decides case by case | Any change that matches the filter | YesA conversation change that clears the admission check |
| How identity is decided | By the title someone typed | Matching on the text as it arrives | YesThe Intercom conversation ID beside the Trello card ID, with the link attached |
| What reaches Trello | Screenshots and notes | The fields the template lists | YesOne card per conversation, moved between lists as the chat changes |
| After an uncertain result | Ask around and fix it by hand | Retries until it works or fails | YesChecks Trello, records the outcome, then acts |
Delayed delivery, current state wins
If Intercom delivers an event late, it is compared with the stored state and cannot move the card backwards.
A customer replies to a closed conversation that already moved to Done
The ledger finds the card, moves it back to the working list with a comment and creates no new card. The route reads Trello through the Intercom conversation ID kept in the build's ledger beside the Trello card ID, with the conversation link attached to the card and labels the result before it touches anything. An existing Intercom card is updated, never duplicated.
We agree the Intercom conversation ID kept in the build's ledger beside the Trello card ID, with the conversation link attached to the card before anything else, since matching, replay and repair all use it.
PricingYou pay for boards, lists and labels
A price for Intercom to Trello that moves with you
Answer a few questions on scope and the total settles on a firm figure from $415.
One setup fee · Range shown first · PDF handover included
View Pricing
Pricing
Build your Intercom to Trello price
Pick a package, answer three short questions about how Intercom data should reach Trello, and your price and turnaround move as you choose.
06The process
Six steps from chats to a board that moves
Six deliberate steps keep a small project from turning into a long one.
Choose what becomes a card
We list the tags, topics and states that justify follow-up work, and the ones that should stay in Intercom.
Approve access
The connections between Intercom and Trello are made with limited, revocable permissions.
Agree lists and labels
The board, the list for each state, labels, members and the card template are written down and signed off.
Test with bad data
Missing fields, odd characters, repeated events and revoked access are fed through a test Trello on purpose, for this Intercom to Trello route.
Launch with notes
Once tests pass, the route goes live from a set checkpoint and the documentation is delivered.
Tune and hand over
Thresholds, branches and owners are adjusted after the first real runs, then the notes are finalized, in the Intercom to Trello route.
07Turnaround
How many days each package needs
Days are counted from approved access, not from Trello payment.
Start
4 to 7 business days
Orchestrate
7 to 11 business days
Command
11 to 17 business days
08Before we start
What you need to hand us
Read access to the Intercom data the route will use
A Trello board where we can use an API key and token for it, with Intercom workspace access granted to our developer app
Sign-off on which Intercom resources the route may read
The business rule that decides when a conversation change becomes work in Trello
Any compliance rules that apply to the Intercom data
Anything the route should do differently at weekends or on holidays
09Security and ownership
Fields on a short leash, products left exactly as they are
Think of it as a pipe with two labelled ends: Intercom on one side, Trello on the other, and nothing kept along the way.
Built outside the products
The logic lives in the route, not inside Intercom or Trello, which means removing it later leaves both tools as they were.
Scoped, revocable access
Each connection has the narrowest permissions that work, recorded in the handover.
Fields on a need-to-know basis
Only the values in the approved map are written to the Intercom card; the rest of the record stays where it began.
Safe to try again
Because the Intercom conversation ID kept in the build's ledger beside the Trello card ID, with the conversation link attached to the card is stored with each card, a retry can tell 'already there' from 'never arrived'.
Minimal logging
Diagnostic records are deliberately thin, so there is little to protect.
Full handover
There is no lock-in; the notes explain every setting we chose.
10In their words
What BoldBellows clients say
Verified reviews from operations and finance teams who trust BoldBellows to keep their data moving correctly.
AI Workflow Automation for Agencies
Running a digital agency with many clients was overwhelming. BoldBellows built one automation dashboard that tracks tasks, sends updates and creates client reports automatically.
Clients love the transparency and we love the time we get back. Productivity is up, and project delays have dropped to almost zero.
AI Customer Journey Automation
We wanted a smoother path from first contact to purchase. BoldBellows built an AI system that guides each customer there automatically.
It sends personalized messages, recommends products and follows up at just the right moment. Customer retention has improved dramatically.
AI E-commerce Listings Automation
BoldBellows automated our product listings. The AI writes descriptions, organizes photos and publishes listings across several marketplaces.
It even answers customer questions instantly. Our store looks more professional and sales have noticeably increased.
AI Document & Contract Automation
Onboarding was slow because we wrote every contract by hand. BoldBellows automated the lot: contracts, welcome emails and client setup.
What took 48 hours now takes under 10 minutes, and clients regularly tell us how professional it feels.
AI Social Comment & DM Automation
We get thousands of comments and messages every week. BoldBellows built an AI system that replies instantly, filters spam and surfaces the important ones.
Engagement is up and our page looks active around the clock. It’s like having a full social media team that never stops.
AI CRM Automation
Our CRM was barely used because updating it by hand was tedious. BoldBellows automated data entry, tagging, segmentation and follow-ups.
Now the CRM is always up to date and our campaigns are far more accurate. It improved our whole sales pipeline.
AI Voice Assistant
BoldBellows built a custom AI voice assistant for our customer hotline. It answers questions, books appointments and handles simple requests.
Customers love how fast it is, and our call-centre workload dropped dramatically. One of the smartest upgrades we’ve made.
AI Automation Partner
BoldBellows is hands-down the best AI automation partner we’ve worked with. Their systems are fast, reliable and built around how our business actually works.
Every automation they’ve delivered, from customer service to content, runs flawlessly. We’ve saved time, cut costs and grown faster than we expected.
AI Chatbot & Customer Support
BoldBellows built an AI support chatbot for our online boutique, and it has changed how we run the business. We used to have two full-time staff answering the same questions all day. Now the AI handles order tracking, product recommendations and even refund requests on its own.
What surprised me most is how natural it sounds. Customers compliment the ‘agent’ without realizing it’s AI. Our support workload dropped by 75% and customer satisfaction went up dramatically.
AI Content & Social Media Automation
Our marketing agency couldn’t keep up with content. BoldBellows set up an AI content engine that writes blog posts and captions and even designs our social media creatives.
It spots trends and suggests topics for us, so we stay ahead of competitors. We now produce three times the content with the same team, and engagement has soared. They didn’t just automate our workflow, they lifted our whole brand.
AI Lead Qualification & Sales Automation
Our sales team wasted hours chasing cold leads. BoldBellows built an AI lead-scoring system that reads behavior, email engagement and buying signals.
It filters out weak leads and sends personalized follow-ups automatically, so our team only talks to people who are ready to buy. Conversions rose 40% in the first month. It paid for itself straight away.
AI Video & Voice Automation
We publish product videos every week, and BoldBellows introduced us to AI video automation. The system writes the script, voices it and produces the finished video in minutes.
The quality is remarkable: professional voiceovers, clean visuals and smooth editing. Production time went from three days to under 30 minutes, and we scaled our video marketing without adding cost.
AI Email & Smart Inbox Management
Our inbox used to be chaos. BoldBellows built an AI email system that sorts messages, drafts replies and flags anything urgent.
It learns how we write and gets better every week. We reply faster and no longer miss important messages. It feels like having a personal assistant working around the clock.
AI Booking & Scheduling Automation
Our coaching business needed a better way to schedule. BoldBellows automated all of it: bookings, reminders, cancellations and follow-ups.
No-shows fell by 60% and clients enjoy how smooth it is. It feels personal, not robotic. One of the best upgrades we’ve made.
AI Translation & Localisation
When we expanded abroad we needed fast, accurate translations. BoldBellows built an AI translation system that turns our content into several languages instantly.
The translations read naturally and suit each culture. We now serve customers in five new countries without hiring translators. BoldBellows helped us go global.
AI HR & Recruitment Automation
Our HR team was drowning in applications. BoldBellows automated screening, skills-based filtering and interview scheduling.
It saves us hours every week and means we only interview qualified people. Hiring is now faster, better organized and more professional.
AI Accounting & Invoice Automation
BoldBellows automated our whole invoicing process: creating invoices, sending reminders and tracking payments.
Late payments dropped sharply, and our accounting team finally has time for strategy instead of repetitive admin. Worth every penny.
AI Data Entry & Reporting Automation
We used to spend hours collecting data and building weekly reports by hand. BoldBellows automated all of it.
The reports are clean, visual and easy to read, and our managers rely on them for quick decisions. Human error is gone and our numbers are more accurate across the board.
11FAQ
Intercom, Trello and follow-up work: questions from small teams
Read these first; whatever is left can be asked in your quote request.
Can an Intercom to Trello Zapier integration retry safely?
If a Trello card for every new conversation is the whole job, use a zap. If the job also means you must create one card per task, put it on the right list, move it as the conversation changes state and avoid a card per reply, it is not. Everything in that list is included in the scope.
How does Intercom create a Trello card?
When a conversation meets your rule, Intercom's notification reaches the route and one card is created on the list you chose.
Will every reply make a new card?
No. The conversation ID is stored beside the card ID, so replies and reopens update the card that exists.
How does the card move?
Open, snoozed and closed states are mapped to your lists, and a reassignment updates the card member.
Can a new Intercom contacts Trello card be created?
Yes, if you want. A new lead topic can create a card on a sales board with the name, company and source.
What if Trello is slow or refuses a request?
Requests are paced to the per-token limit, refused ones are retried after a delay, and anything left over is reported.
Can I keep my existing board?
Yes. We map to your existing lists and labels and check them before any write.
Is there a written map at handover in the Intercom to Trello route?
Yes, and it is part of every package: our Intercom Trello field mapping service assigns each Intercom field a destination, a type and a format for your sign-off before the build starts.
Can we combine several triggers?
Yes. The route is built around your logic, so it is a custom Intercom workflow for Trello with an Intercom Trello integration consultant's care behind it, from $415.
Will an update to Trello break the route?
If the platforms change, the route degrades gracefully: it holds the affected record and flags it. Follow-up support once your review window ends is quoted on its own.
Next stepKeep follow-ups on a board that tells the truth
Give Trello cards that follow the conversation
We shape the route that will automate Intercom data to Trello and show the price first, from $415.
- From $415, paid once
- One card each
- List follows state
- No monthly fee from us
Larger or stranger setups are welcome; they get their own written quote, for this Intercom to Trello route.