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Transactional email, wired to your store

Shopify to email, sent the moment it happens.

We wire Shopify to email for you, so a new order sends a branded confirmation, a fulfilment sends a shipping notice, and a big order or a refund pings your own inbox. Every message goes out from your own address the second the event fires, not from a rented marketing tool. No monthly platform, no per-contact bill, and each email is tested against real orders before it can reach a buyer.

View Pricing

From $445, paid once. No monthly subscription.

Shopify to email automation by BoldBellows: an order confirmation email being composed from a new Shopify order and sent from the store's own domain

The promises behind every email we build

  • Sent from your domain not a rented tool
  • Reads your store writes nothing back
  • SPF and DKIM so mail reaches the inbox
  • Tested against real recent orders
  • From $445 one-off price

01 · the email you keep meaning to fix

Still sending Shopify's plain email, or paying a platform you don't want?

You have two choices out of the box: Shopify's stock templates, which are hard to bend, or a marketing platform with a monthly bill by contact count. Here is what changes when a proper Shopify email automation sends the right message on the right event instead.

no-reply@shopifygeneric, off-brand Platform invoice$249.00 / monthpriced by contactsfor plain send MON 8:47$640 order,no alert
Before Stock templates or a monthly bill
  • One fixed template per event, hard to branch
  • A marketing subscription you didn't want
  • No internal ping when something needs you
Fromhello@yourstore.com Thanks, Maya — order #1188 confirmed 2 items · $58.00 · shipping to Leeds sent from your domain Alert to owner: $640 order needs a look
After The right email, on the right event
  • A branded Shopify confirmation email from you
  • Internal alerts land in your own inbox
  • Paid once, with no per-contact bill

02 · the send pipeline, step by step

How our Shopify email automation fires, step by step

A Shopify event is the trigger, your template is the message, and your own send layer delivers it. You don't install a marketing suite or learn a tool. We build the pipeline, test it, and hand it over running.

new order fulfilled refund low stock A Shopify event read-only access Template picked and filled your words, the order's details Fromhello@yourstore.com Order #1188 confirmed Ships in 1 to 2 days delivered to inbox SPF · DKIM aligned Sent from your domain your SMTP or a send service Fired 1 sec ago trigger no dupes from you A Shopify event read-only access new order refund low stock Template filled your words Sent from your domain Fromhello@yourstore.com Order #1188 confirmed delivered to inbox trigger from you
  1. 01

    An event becomes a trigger

    A new order, a fulfilment, a refund or a stock drop. We listen through Shopify's order and inventory events, so a shopify customers email trigger is as reliable as the order itself.

  2. 02

    Your template fills itself

    The matching message is picked and the order's real details drop in: name, items, totals, tracking. That covers a plain shopify orders email notification or a full branded design.

  3. 03

    It sends from your domain

    The email leaves through your own SMTP or a send service, checked so it lands in the inbox. Every shopify notification email is tested against real orders before handover.

03 · every email your store can send

The messages we can wire, from buyer confirmations to staff alerts

Not a mail blast. Each one is a single message tied to a single event, written for the person who reads it. Pick the ones your store needs and we build them around your triggers.

Sentfrom hello@yourstore.com ToEmailTriggerStatus buyerOrder confirmationnew ordersent buyerShipping noticefulfilledsent buyerReview request+7 daysqueued teamRefund raisedrefundalert teamHigh-value orderorder > $500alert Buyer emails Staff alerts Auto-replies Send health

One row per message, split into what a buyer receives and what your team receives. A refund and a high-value order raise a shopify email alert setup to your own inbox, never to the customer.

Order confirmation

Your branded shopify confirmation email, built from the real order and sent the instant it is placed.

Signal +

Shipping and delivery

Shipped, out for delivery and delivered notes, each tied to the real fulfilment so nothing fires early.

Signal +

Stock running low

An auto email from Shopify products to your team the moment a variant drops beneath the level you set.

Dispatch +

Refund and high-value alerts

An internal ping when a refund is raised or a big order lands, so the right person sees it fast.

Dispatch +

Back in stock

A notify-me capture, then the email that reaches a buyer the moment the variant they wanted returns.

Signal Room

Review request

A message timed a set number of days after delivery, in your voice, asking the buyer for a review.

Signal Room

Auto-reply and send health

A shopify auto reply email for common questions, plus a health note if a send ever fails.

Signal Room
Sent1,204 Delivered99.4% Alerts18 Emails sent by day this week MonTueWedThuFriSatSun
  • Every message in your own voice

    Subject, tone and footer written to match your brand, not a generic template.

  • Sent once, never twice

    Each event is de-duplicated on its order id, so a re-saved order does not email a buyer again.

  • Built to reach the inbox

    SPF, DKIM and a verified domain so your emails clear filters instead of the spam folder.

  • A note if a send fails

    If a message can't go out, you hear about it, so a broken send never sits unnoticed.

04 · who this email build suits

Made for owners who want good email without the platform

Small and growing stores that need reliable, branded messages on real events, and would rather pay once than rent a marketing suite by contact count.

Owners on stock templates

"Our confirmation email looks like everyone else's."

A branded order and shipping email in your voice, sent from your own address.

Stores dropping a platform

"We pay a monthly bill just to send order emails."

The same messages, built once, with no per-contact subscription to keep.

Busy operators

"A big order or a refund slips past me."

An internal alert to your inbox the moment something needs a human.

Support-light teams

"The same questions come in after every order."

A shopify custom email response that answers the common ones before they ask.

Every price is right here on the page

Price your email build while you read this

Choose Signal, Dispatch or Signal Room, run through four short questions, and the running total and go-live date shift with each answer. From $445, one payment.

View Pricing
  • No monthly subscription
  • Most email builds land in 5 to 19 working days
  • Between two and four revision rounds baked in

05 · four ways to send

Shopify to email: stock templates, Zapier, a marketing platform, or done for you?

There are four common ways to get custom emails out of Shopify. Here is how they compare on the things that decide whether the right message reaches the right person.

Comparison of Shopify's stock templates, Zapier or Make, a marketing platform, and a BoldBellows build for sending custom transactional and alert email from Shopify
What mattersStock templatesZapier or MakeMarketing platformBoldBellows
Sent from your own domainShopify's senderIf you wire it upYes, on their infraYour SMTP or send service
Custom message per eventOne per type, Liquid onlyBasic, you build itYesAny event, your words
Internal staff alertsNoWith workNot its jobRefund, high-value, low stock
Cost as you growFree, but limitedTask-based monthly billPriced by contact countOne-off, from $445
Tested against real ordersUp to youNoYou set it upEvery email, before handover
Who owns itYou, in ShopifyLives in their accountThe vendorYou, on your own domain

Transactional, not marketing

A marketing platform bills you monthly by contact for a job you don't need it for.

This is plain order and alert email, built once and sent from your own address.

No task meter

A shopify to email Zapier chain can burn a task on every event and edit.

Our pipeline runs on your send layer, where a normal store's volume costs little or nothing.

Nothing fires twice or early

A naive setup double-sends on a re-saved order, or emails "shipped" on a partial fulfilment.

We de-duplicate on the order id and gate each email on the real event and amount.

Pricing

Build your Shopify to email price

Pick a package, answer four short questions about your emails, and the price and delivery date move as you choose. Nothing is added unless you ask for it.


Choose your packageRequired

The three packages step up from the essential transactional emails to a full transactional and alert suite.

Your core buyer emails, rebuilt and sent from your own address.

  • Your order confirmation and shipping notice, rebuilt as branded emails from your own domain
  • Sent the instant Shopify fires the order and fulfilment events, with repeat sends blocked
  • Wired to your own SMTP or a sending service we connect for you
  • Amounts and dates shown in your store's currency and time zone
  • Every message tested against real recent orders before you go live
  • Premium handover notes (PDF) covering each trigger, template and setting
  • Two rounds of changes after you see the first emails land

Buyer emails plus the internal alerts that keep your team ahead.

  • Everything in the Signal package
  • Internal staff alerts for high-value orders and refunds, to any inbox you name
  • A stock-running-low alert to your team when a variant drops beneath the level you set
  • Delivered and out-for-delivery emails to buyers, tied to the real fulfilment event
  • A shared HTML layout so every message carries your logo, colours and footer
  • Premium handover notes (PDF) covering the alert rules and who each one reaches
  • Three rounds of changes after you see it running

The full transactional and alert set, with review requests and reach.

  • Everything in the Dispatch package
  • A back-in-stock email to buyers who asked to hear when a variant returns
  • A timed review-request email sent a set number of days after delivery
  • Emails in more than one language, chosen from each buyer's locale
  • SPF, DKIM and a verified sending domain set up so messages reach the inbox
  • A resend option that reaches older orders through extended order access
  • Premium handover notes (PDF) covering every template, rule and sending setting
  • Four rounds of changes after you see it running

Several stores under one brand, a headless storefront, an order or warehouse system in the mix, or transactional volume well beyond a single shop. Tell us how your store sends today and we will price it.

Which emails do you need?Required

This decides whether we build for your buyers, your own team, or both from the same triggers.

How many email templates should we build?Required

Each template is one message on its own trigger, written and styled around your store.

How should the emails be sent?Required

The send layer is what actually delivers each email; most stores spend little or nothing on it.

How far back should the emails reach?Required

New events fire straight away; reaching older orders needs extra store permission.

How soon do you need it?Required

Standard keeps the timeline your other answers set. Pay a little to jump ahead and have your emails live sooner.

Optional extrasOptional

Nothing here is switched on unless you choose it. Add what your store needs, watch the price move, and take it back off if you change your mind.

06 · the build & getting started

From a few brief answers to email that fires on its own

A six-stage build, and we carry most of it. You handle a quick brief, a little setup, and a read-through of the emails at the end.

  1. Step 01

    Brief

    A few written questions. You list the emails you send now, the ones you wish fired, and the tone each should carry.

  2. Step 02

    Read-only access

    You add us to your store with read-only access and point us at the inbox or send service the mail will leave from. A written guide covers each click.

  3. Step 03

    We build

    We wire each trigger, write and style the templates in your package, and connect your send layer so mail leaves from your own domain.

  4. Step 04

    We test

    Every message is fired against real recent orders and checked for the right content, timing and inbox delivery before you ever see it.

  5. Step 05

    You review

    You read each email as a buyer would and flag anything to change. You get two, three or four rounds, set by your package.

  6. Step 06

    Handover

    A premium PDF that walks through each template and the event behind it. From there the emails keep firing on their own, inside your account.

Your handover notes Every trigger, explained Where each email fires from Editing a template safely If a send ever fails Plain English, no jargon PDF Premium handover notes A PDF to keep and share with your team Send health Last email 06:12 · delivered Daily checks · a note if a send fails

How long it takes

Each estimate counts working days once your store access and send details are in. Need it live sooner? The price builder has a faster track.

Signal
5 to 8 working days
Dispatch
8 to 12 working days
Signal Room
13 to 19 working days

What we need from you

  • Store admin access

    Rights to set up a read-only app for us, or a staff login you spin up instead.

  • A from-address to send as

    The address you want mail to come from, and your SMTP or send service if you have one.

  • Your brand basics

    A logo, your colours and a line or two of voice, so each email reads like you.

  • The events that matter

    Which orders or stock levels should ping your team, and to which inbox.

07 · trust and ownership

Read-only on your store, and every email is yours

We read the events that trigger a message; we never write to your store. Mail leaves through your own send layer, under your credentials, and the whole setup lives in your accounts.

read-only your domain SPF · DKIM your keys

Read-only on your store

The link only reads the events that trigger an email. It holds no write access, so your catalogue, pricing and every order stay exactly as you left them.

Only what the email needs

Each message carries just the details it must — a name, an order, a total. Customer data is never handed on elsewhere.

Your sending, your keys

Mail leaves through your own SMTP or send service, on your credentials, so the sending stays firmly under your control.

Switch us off in a click

Remove the app or rotate the send key and our access ends that moment, with the emails still yours.

We keep no store of your data

The pipeline reads an event and sends. We do not hold a copy of your orders or your customer list on our side.

Yours to keep, no renewal

The templates and rules live in your own account and send layer. There is no monthly plan to renew.

08 · verified reviews

What BoldBellows clients say

Verified reviews from business owners who use BoldBellows automations every day, from email and support to sales, data and operations.

AI Email & Smart Inbox Management

Our inbox used to be chaos. BoldBellows built an AI email system that sorts messages, drafts replies and flags anything urgent.

It learns how we write and gets better every week. We reply faster and no longer miss important messages. It feels like having a personal assistant working around the clock.

Chloe AndersonVerifiedMelbourne, Australia

AI Customer Journey Automation

We wanted a smoother path from first contact to purchase. BoldBellows built an AI system that guides each customer there automatically.

It sends personalized messages, recommends products and follows up at just the right moment. Customer retention has improved dramatically.

Nadia HassanVerifiedCairo, Egypt

AI Chatbot & Customer Support

BoldBellows built an AI support chatbot for our online boutique, and it has changed how we run the business. We used to have two full-time staff answering the same questions all day. Now the AI handles order tracking, product recommendations and even refund requests on its own.

What surprised me most is how natural it sounds. Customers compliment the ‘agent’ without realizing it’s AI. Our support workload dropped by 75% and customer satisfaction went up dramatically.

Maria GonzálezVerifiedMadrid, Spain

AI Workflow Automation for Agencies

Running a digital agency with many clients was overwhelming. BoldBellows built one automation dashboard that tracks tasks, sends updates and creates client reports automatically.

Clients love the transparency and we love the time we get back. Productivity is up, and project delays have dropped to almost zero.

Samuel BoatengVerifiedAccra, Ghana

AI CRM Automation

Our CRM was barely used because updating it by hand was tedious. BoldBellows automated data entry, tagging, segmentation and follow-ups.

Now the CRM is always up to date and our campaigns are far more accurate. It improved our whole sales pipeline.

David KimVerifiedSeoul, South Korea

AI Automation Partner

BoldBellows is hands-down the best AI automation partner we’ve worked with. Their systems are fast, reliable and built around how our business actually works.

Every automation they’ve delivered, from customer service to content, runs flawlessly. We’ve saved time, cut costs and grown faster than we expected.

Kwame MensahVerifiedKumasi, Ghana

AI E-commerce Listings Automation

BoldBellows automated our product listings. The AI writes descriptions, organizes photos and publishes listings across several marketplaces.

It even answers customer questions instantly. Our store looks more professional and sales have noticeably increased.

Pedro LimaVerifiedSão Paulo, Brazil

AI Lead Qualification & Sales Automation

Our sales team wasted hours chasing cold leads. BoldBellows built an AI lead-scoring system that reads behavior, email engagement and buying signals.

It filters out weak leads and sends personalized follow-ups automatically, so our team only talks to people who are ready to buy. Conversions rose 40% in the first month. It paid for itself straight away.

Aisha MohammedVerifiedDubai, UAE

AI Data Entry & Reporting Automation

We used to spend hours collecting data and building weekly reports by hand. BoldBellows automated all of it.

The reports are clean, visual and easy to read, and our managers rely on them for quick decisions. Human error is gone and our numbers are more accurate across the board.

Sarah MüllerVerifiedZurich, Switzerland

The team behind your emails

Your Shopify to email build is handled by our automation team, from brief to premium handover notes.

09 · questions

Shopify to email questions, answered

What store owners check before they trust a pipeline with their emails. Have another question? Add it to your quote request.

Isn't this just Shopify's built-in notifications?

Shopify's own templates are a fine start, but each event has one fixed template you shape in Liquid, there is no internal alert to your team, and mail is sent from Shopify's own infrastructure. We build a message per event in your voice, send from your own domain, and add staff alerts that Shopify's notifications don't cover.

How is this different from Klaviyo or Mailchimp?

Those are marketing platforms, billed every month by how many contacts you hold, and built for campaigns and flows. This is plain transactional and alert email: order confirmations, shipping notes and internal pings, built once and sent from your own address. If you do want a full marketing engine later, our Shopify to Klaviyo automation and Shopify to Mailchimp automation are the pages for that.

Can I just do shopify to email with Zapier?

You can, and for a single simple alert it does the job. A shopify to email Zapier chain can burn a task on every order and edit, so the bill grows with your sales, and it rarely de-duplicates a re-saved order or gates a "shipped" email on the real fulfilment. Our pipeline runs on your own send layer, blocks repeat sends and is tested against real orders.

Which emails can you send, and can you alert my team?

For buyers: order confirmation, shipping and delivery notes, back-in-stock and a timed review request. For your team: a shopify email alert setup for refunds, high-value orders and stock running low, sent to whichever inbox you name. You pick the mix in the pricing below.

Do the emails really come from my own address?

Yes. Mail leaves through your own SMTP or a send service we connect, such as Postmark, Amazon SES or Mailgun, so the from-address is yours. We set up SPF, DKIM and a verified domain so a shopify notification email from you lands in the inbox rather than the spam folder.

What if I'd rather have alerts in a chat app?

Email alerts suit a store that lives in its inbox. If your team works in a chat channel instead, a message there can be a better fit, and our Shopify to Slack automation covers that. This page is for email you own, sent from your own domain.

Will my store data be safe, and does this add a monthly fee?

Our access is read-only, so we cannot change orders, products or prices, and each email carries only the details it needs. Mail sends on your own keys, we keep no copy of your data, and you can cut our access whenever you like. It is a one-off build with no subscription to renew.

Can you reach older orders, not just new ones?

New events fire straight away. Shopify shares only the last 60 days of orders with an app by default, so if you want a review request or a resend to reach further back, we request extended order access, which you choose when you build your price.

Your next order could send the first one

Shopify to email, live and sending from your domain

Stop shipping Shopify's plain template or renting a platform you don't need. We build your Shopify to email automation, test every message and hand it over sending from your own address. It is $445 to start, a single payment, and the whole setup is yours.

A headless build, several stores or heavy send volume?